Prototypes

Now it makes a lot of sense.

Asking customer what they want, you will never clearly understand. Give them a set of prototypes, and let them choose and comments, you are on the way.

Yes, question leads to answer, but a vague question open up even more confusion.

Is this why many successfully business have Prototype, from Car, Computer, Software, to Design...

Answer to What do customer really want, When you cannot just simply ask them directly, Making them do your job, When you have to ask and observe...