Tribe Management, Seth Godin
"feed and grow and satisfy the tribe"
Showing posts with label Sales. Show all posts
Showing posts with label Sales. Show all posts
Sunday, September 21, 2008
Thursday, September 4, 2008
10 Practical Uses For Psychological Research in Everyday Life
10 Practical Uses For Psychological Research in Everyday Life
I like this one,
3. How to persuade others your opinion represents the whole group
If you want to convince others that your opinion is representative of the majority, then just repeat yourself. This surprising psychology study finds that if one person in a group repeats the same opinion three times, it has 90% of the effect of three different people in that group expressing the same opinion.
Source: Everyday Uses of Psychology
I like this one,
3. How to persuade others your opinion represents the whole group
If you want to convince others that your opinion is representative of the majority, then just repeat yourself. This surprising psychology study finds that if one person in a group repeats the same opinion three times, it has 90% of the effect of three different people in that group expressing the same opinion.
Source: Everyday Uses of Psychology
Sunday, August 31, 2008
Story
Everything is in the Story
What is Your Story?
What happen yesterday. Tell your Story.
The most powerful communication tool for human, because it moves our emotion.
What is Your Story?
What happen yesterday. Tell your Story.
The most powerful communication tool for human, because it moves our emotion.
Monday, August 11, 2008
Persuasiveness
Read this: Persuasiveness and 6 Weapons of Influence
1. Reciprocation: we try to repay what another person has provided us
2. Commitment and consistency: we desire to be consistent with what we have already done
3. Social proof: we tend to rely on what other people are doing to determine our own actions
4. Liking: we tend to go along with and follow people we like
5. Authority: we feel a sense of duty to follow someone who has authority
6. Scarcity: opportunities seem more valuable to us when their availability is limited
To read: "Influence: The Psychology of Persuasion by Robert Cialdini"
Source: More on Persuasiveness, Guy Kawasaki
1. Reciprocation: we try to repay what another person has provided us
2. Commitment and consistency: we desire to be consistent with what we have already done
3. Social proof: we tend to rely on what other people are doing to determine our own actions
4. Liking: we tend to go along with and follow people we like
5. Authority: we feel a sense of duty to follow someone who has authority
6. Scarcity: opportunities seem more valuable to us when their availability is limited
To read: "Influence: The Psychology of Persuasion by Robert Cialdini"
Source: More on Persuasiveness, Guy Kawasaki
Thursday, July 31, 2008
GoodBerry. Integrating Online Business Tools
GoodBerry.
"Replace 5+ Systems with One
You used to need 5 expensive and difficult systems to manage your online business - eCommerce, CRM, email marketing and your website. Now you can do it all more efficiently and cost effectively."
Website Edit
E Commerce and Online Retail
CRM to manage Sales and Logistic?
Analytic to understand Sales
Email Marketing to drive Sales
All in one dashboard, at $39 a month
"Replace 5+ Systems with One
You used to need 5 expensive and difficult systems to manage your online business - eCommerce, CRM, email marketing and your website. Now you can do it all more efficiently and cost effectively."
Website Edit
E Commerce and Online Retail
CRM to manage Sales and Logistic?
Analytic to understand Sales
Email Marketing to drive Sales
All in one dashboard, at $39 a month
Wednesday, July 16, 2008
The Power of FREE!
There is a different between 1 cent and free (zero risk) in buyer decision making process
The Power of FREE!
also interesting:
Bikinis, Babes, and Buying "men with sex on their brains settled for a less lucrative bargain, suggesting they were more impulsive and valued immediate gratification more than the controls" and most affective at point of sale...
The Power of “New”
Neuromarketing Blog where Brain Science meets Marketing and Sales
The Power of FREE!
also interesting:
Bikinis, Babes, and Buying "men with sex on their brains settled for a less lucrative bargain, suggesting they were more impulsive and valued immediate gratification more than the controls" and most affective at point of sale...
The Power of “New”
Neuromarketing Blog where Brain Science meets Marketing and Sales
The Long Tail (Revised and Updated Edition)
The Long Tail (Revised and Updated Edition): Why the Future of Business is Selling Less of More, by Chris Anderson
Up and coming term of Business and Marketing, a must read!
The Long Tail definition at Wikipedia, "the niche strategy of businesses... that sell a large number of unique items in relatively small quantities"
Up and coming term of Business and Marketing, a must read!
The Long Tail definition at Wikipedia, "the niche strategy of businesses... that sell a large number of unique items in relatively small quantities"
Web Design and UI Mistake Checklist
the best practice can be found reading 37signals Manifesto at http://37signals.com/manifesto
One link from that on Prioritize: Good Content Bubbles to the Top
One link from that on Prioritize: Good Content Bubbles to the Top
Thursday, April 3, 2008
The Story
"Story" is the core of Marketing. Write yourself one that will get people excited and convinced. Two Building blocks of a story are the anecdotes, sequence of events creating excitement, and leading to a moment of reflection, raising a question. What do you want those to be, for your product, and more importantly, for you. One that you will live by.
If you got a story, you are already half way there...
Which comes first (why stories matter), by Seth Godin, what it takes, to get the idea (value) spread.
And how to make a great story, by Signal vs. Noise and Ira Glass, you got to kill the bad irrelevant parts.
If you got a story, you are already half way there...
Which comes first (why stories matter), by Seth Godin, what it takes, to get the idea (value) spread.
And how to make a great story, by Signal vs. Noise and Ira Glass, you got to kill the bad irrelevant parts.
Tuesday, March 25, 2008
Why Purple Cow are Rare?
When it is easy. When any body can do it.
Because people have fear, afraid of criticism and failure. Aversion deeply rooted, from the system have shaped us to be and made us believe that it is the right thing to do.
Remarkable one accept that fact that they will fail and being noticeable, leading to criticism. But by being unique and outstanding, you will be able to avoid being invisible.
Criticism does not lead to failure. Contrary, it leads to change and improvement. Playing safe does not change, it maintains. Why are you complaining when you can change, change the world.
Persistence is the will and the way.
Note: Credit and Respect to Seth Godin, The Problem with The Cow
Because people have fear, afraid of criticism and failure. Aversion deeply rooted, from the system have shaped us to be and made us believe that it is the right thing to do.
Remarkable one accept that fact that they will fail and being noticeable, leading to criticism. But by being unique and outstanding, you will be able to avoid being invisible.
Criticism does not lead to failure. Contrary, it leads to change and improvement. Playing safe does not change, it maintains. Why are you complaining when you can change, change the world.
Persistence is the will and the way.
Note: Credit and Respect to Seth Godin, The Problem with The Cow
Friday, March 21, 2008
Synthetic Happiness
Another video from www.ted.com, cannot help not posting one more. Synthetic Happiness vs. Natural Happiness.
A point for Sales, if we really want buyer to be happy. Irreversible vs. Reversible. No Refund Policy, Will this make them Happier?!
A point on being Too Ambitious (Unbounded), Remain Joyful and Be Good...
By Dan Gilbert: Why are we happy? Why aren't we happy? www.ted.com
"Our longing and worry are both to some degree overblown because we have within us the capacity to manufacture the very commodity we are constantly chasing when we choose our experience."
A point for Sales, if we really want buyer to be happy. Irreversible vs. Reversible. No Refund Policy, Will this make them Happier?!
A point on being Too Ambitious (Unbounded), Remain Joyful and Be Good...
By Dan Gilbert: Why are we happy? Why aren't we happy? www.ted.com
"Our longing and worry are both to some degree overblown because we have within us the capacity to manufacture the very commodity we are constantly chasing when we choose our experience."
Thursday, March 20, 2008
Emailing
Sanders PAL System, forward if you have the Permission, forward if it will Accomplish something, forward if it is not Loaded with emotional words.
Make long url short, TinyURL.
Never BCC if you are not going to do in the real world, read more on email manners that you should have been thought, How To Be a Boor.
Make long url short, TinyURL.
Never BCC if you are not going to do in the real world, read more on email manners that you should have been thought, How To Be a Boor.
Tuesday, March 18, 2008
Reading Tip from Jeffrey Gitomer
My mentor in Sales.
Hope that this does not count as a reproduction, just a great note from Jeffrey Gitomer Weekly Column on his reading tip. He has lead me to the right direction with Little Red Book of Selling. The book that started it all, in Sales and Business, 3 years ago.
"Here are some of my personal reading tips from things I do as I am reading, and after I put the book down:
• I highlight as I read, but I don’t just underline what the author said, I take my own notes as I read.
• I write in the margins and enter my margin notes in an action file. I put thoughts and ideas in writing as soon as they occur.
• I can identify with characters, and characteristics. Most notably Holden Caulfield, he was the first. Then came Sherlock Holmes, Howard Roark, and John Galt. There are many others including, but not limited to. Bugs Bunny, Alfred E Newman, The Cat in the Hat, and Don Juan.
• I discuss to clarify. I talk about what I learned from reading to clarify and affirm my own thinking.
• I take action on things I want to try, or things I’m trying to accomplish.
• I gain insight. Especially when I read about creativity and thinking.
• I am inspired by those in the arts whose paintings, woodcuts, and photographs I admire.
• I adjust philosophies and thoughts when more credible ones emerge. When I read, I’m open to learn, and open to new ideas.
How does reading impact you?
Many people go to the library to read. Libraries are a great place to read and determine if the book is valuable enough to own. Bookstores are where you can purchase books to build your own library. Books are not just for reading; they’re also for reference.
The action plan is simple: Read ten pages a day. At the end of a year you will have read 3,650 pages. My bet is that those pages will teach you more, inspire you more, and earn you more, than the TV re-runs you’re currently watching.
Yes, there are books I recommend to build your library. Go to www.gitomer.com, register if you’re a first-time visitor, and enter the word LIBRARY in the GitBit box."
Full article on 14 March 08, www.gitomer.com, plus his suggested reading and suggested site.
Hope that this does not count as a reproduction, just a great note from Jeffrey Gitomer Weekly Column on his reading tip. He has lead me to the right direction with Little Red Book of Selling. The book that started it all, in Sales and Business, 3 years ago.
"Here are some of my personal reading tips from things I do as I am reading, and after I put the book down:
• I highlight as I read, but I don’t just underline what the author said, I take my own notes as I read.
• I write in the margins and enter my margin notes in an action file. I put thoughts and ideas in writing as soon as they occur.
• I can identify with characters, and characteristics. Most notably Holden Caulfield, he was the first. Then came Sherlock Holmes, Howard Roark, and John Galt. There are many others including, but not limited to. Bugs Bunny, Alfred E Newman, The Cat in the Hat, and Don Juan.
• I discuss to clarify. I talk about what I learned from reading to clarify and affirm my own thinking.
• I take action on things I want to try, or things I’m trying to accomplish.
• I gain insight. Especially when I read about creativity and thinking.
• I am inspired by those in the arts whose paintings, woodcuts, and photographs I admire.
• I adjust philosophies and thoughts when more credible ones emerge. When I read, I’m open to learn, and open to new ideas.
How does reading impact you?
Many people go to the library to read. Libraries are a great place to read and determine if the book is valuable enough to own. Bookstores are where you can purchase books to build your own library. Books are not just for reading; they’re also for reference.
The action plan is simple: Read ten pages a day. At the end of a year you will have read 3,650 pages. My bet is that those pages will teach you more, inspire you more, and earn you more, than the TV re-runs you’re currently watching.
Yes, there are books I recommend to build your library. Go to www.gitomer.com, register if you’re a first-time visitor, and enter the word LIBRARY in the GitBit box."
Full article on 14 March 08, www.gitomer.com, plus his suggested reading and suggested site.
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