There is a different between 1 cent and free (zero risk) in buyer decision making process
The Power of FREE!
also interesting:
Bikinis, Babes, and Buying "men with sex on their brains settled for a less lucrative bargain, suggesting they were more impulsive and valued immediate gratification more than the controls" and most affective at point of sale...
The Power of “New”
Neuromarketing Blog where Brain Science meets Marketing and Sales
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