Monday, July 7, 2008

Networking Basic Concept

To start, work with people that you already know and know you. But to do this, you have to know what you can do for them.

The Art of Schmoozing
- a very good write up by Guy Kawasaki

- Establish a relationship before you need it
- Get out to trade shows, exhibition, and convention
- Ask question and listen
- Have passion
- Follow up!
- 10/20/30 Rule of Powerpoint for business card
- Give favors
- Ask for the return of favors (I like this! "However, great schmoozers ask for the return of favors. You may find this puzzling: Isn't it better to keep someone indebted to you? The answer is no, and this is because keeping someone indebted to you puts undue pressure on your relationship. Any decent person feels guilty and indebted. By asking for, and receiving, a return favor, you clear the decks, relieve the pressure, and set up for a whole new round of give and take. After a few rounds of give and take, you're best friends")

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