Writing the Story

Cut out all the unnecessary words. Keep it simple and relevant.

If it is going to be the best ever and the best in the world, these wording is not needed. It just makes it looks weak, cheap, and meaningless. See how that work. It is weak and meaningless. That stronger.

Sort of, just and Donald Trump, by Seth Godin

The Story

"Story" is the core of Marketing. Write yourself one that will get people excited and convinced. Two Building blocks of a story are the anecdotes, sequence of events creating excitement, and leading to a moment of reflection, raising a question. What do you want those to be, for your product, and more importantly, for you. One that you will live by.

If you got a story, you are already half way there...

Which comes first (why stories matter), by Seth Godin, what it takes, to get the idea (value) spread.

And how to make a great story, by Signal vs. Noise and Ira Glass, you got to kill the bad irrelevant parts.