Earth: The Sequel

An interesting book to read, Earth: The Sequel, by Fred Krupp, www.edf.org

Great idea on how to solve global warming, with a Race to alternative energies, with "Entrepreneurs Spirit", and a role of the government. (read more on Cut and Trade)

Watch the video introduction of the book.

Found this book through Tom Peters Blog.

Blog Purpose

A notebook of important things: Note from Web, Note from Books, Note from Ideas.

What it can be:

1. Resume: Self, Sales, Marketing, New Media, Web, Design, Startup, and Property
2. Note of Important Lessons
2. Interest Knowledge Management

What else?

Main Tags:
1. Self = Self Improvement for Happiness and for Work
2. Sales = Love of Sales
3. Marketing = The old and the new marketing lesson learn
4. Web = Web, Technology, Web Design, Web Development, E Commerce, and New Media
5. Startup = Starting a business

6. Design = Art and Design
7. Sneeze = product (or an idea) worth spreading
8. Book = you are what you read
9. Other important words that are of core value

Stay Hungry, Stay Foolish

Steve Jobs speech in 2005

1. Connect the dots
2. Love and Loss - "I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll
on. So keep looking until you find it. Don't settle."
3. Death - if today was your last day, is this what you are going to do?

Stay Hungry, Stay Foolish.

Why Sign Up Forms Must Die

A good article from A List Apart, Sign Up Forms Must Die, in a website design.

In summary, Gradual Engagement. First show people why they should care, before making them make a commitment.

Wow! Career Advice

Remarkable Product MEET Perfect Marketing

Dan Pink, Johny Bunko, The 21st Century Career Guide (Remarkable Product)


Johnny Bunko trailer from Daniel Pink on Vimeo.

He writes faster than I can read, still stuck with The Whole New Mind, and haven't buy Free Agent yet.

On top of my To Read book now. Specially after seeing this Trailer. Sneezers Tool! (Marketing matched)

The Adventure of Johny Bunko, Begin...

Video: RSS in Plain English

Video: RSS in Plain English
By leelefever

He is remarkable simple, and super functional, super useful

too much information to read, sign up for google reader

1. Finder Information from your Readers (Input)
2. Share with you Readers (Output)

Expand with Pre Qualify Sources = Good Information = Niche Public Personal Opinion (from Experience)

Note:

Home of Research = Search for info from your "trusted networks of information" (any websites and blog, those that can be RSS)

Two thing to do;

1. Subscribe to Google Reader
2. Link them with your websites through add google reader (tell google what you like)

Project Management

wiki video explained

it is used for collaboration. Project management in the best possible way through teamwork.

Blog is News

what do you want your news, a story about a dream, what would you want people to remember?

commoncraft.com video

and as Seth Godin will say, remarkable Resume

It is who you are. Your interest.

21th Century = Personal Media (a new politic)

why not do it? scary of failure?

not normal is remarkable.

Social Networking in Plain English

This is great. Social Networking Benefit.

Goal Setting = Roadmap to success (dream)

Good, simple, presentation

A Challenge

"Remarkable is not for everyone"

It would be great if it could be for everyone, but then, it will be normal, and no longer remarkable.

Remarkable is not easy and not difficult. It is just hard. Hard Work is what make it rare. (and fear of failure)

Persistence
Curiosity
Empathy
Care / Love / Passion

What make Remarkable?

Marketing Built-In the Product

It is not Advertising. When? Not Post Design, and Not Post Production.

Marketing is built into the product from the start, involving from where the "Story" begin.

For lack of better term, Marketer is the Designer and also the Editor. They are the middle man that understand both side of the equation. Creator world and Consumer world.

Writing the Story

Cut out all the unnecessary words. Keep it simple and relevant.

If it is going to be the best ever and the best in the world, these wording is not needed. It just makes it looks weak, cheap, and meaningless. See how that work. It is weak and meaningless. That stronger.

Sort of, just and Donald Trump, by Seth Godin

Phase One

Good Taste and the Starting Phase vs. Ambition vs. Achievement



It will take a while!

By Ira Glass.

Respect and Thank you. It is such an important to hear.

Publishing Business Model

Chief Editor is a career, best of choice.

Now, what is really that Business Model, how it work, and how to apply it into any business?

Inspires:
Eureka: We’re editors, Signal vs. Noise

The Story

"Story" is the core of Marketing. Write yourself one that will get people excited and convinced. Two Building blocks of a story are the anecdotes, sequence of events creating excitement, and leading to a moment of reflection, raising a question. What do you want those to be, for your product, and more importantly, for you. One that you will live by.

If you got a story, you are already half way there...

Which comes first (why stories matter), by Seth Godin, what it takes, to get the idea (value) spread.

And how to make a great story, by Signal vs. Noise and Ira Glass, you got to kill the bad irrelevant parts.