Free Agent Nation

Belief Changes!

1. Why risk with one company when you can work with many (like investment, lots of research, solid fundamentals, and Diversification)
2. Work is Personal
3. Work is Fun
4. Board of Directors, "The Strategy Group Therapy", a small self-organized cluster to help the hard-headed and soft-hearted entrepreneur with the same frequency consult professionally and motivate emotionally, "Working solo is not working alone"(an emerging free-agent infrastructure)(instead of office colleges and its benefit)
5. Consumer Union instead of Labor Union (Health Insurance, Office Supply, with economy of scale, and deep discount price, buyers monopoly!) Freelancers Union
6. Talent-Driven Model
7. The New Economic Infrastructure

Free Agent: Evangelist? Ambassador? Anyone?

Hope you find your! Please read Free Agent Nation, by Daniel H. Pink!

GoodBerry. Integrating Online Business Tools

GoodBerry.

"Replace 5+ Systems with One

You used to need 5 expensive and difficult systems to manage your online business - eCommerce, CRM, email marketing and your website. Now you can do it all more efficiently and cost effectively."

Website Edit
E Commerce and Online Retail
CRM to manage Sales and Logistic?
Analytic to understand Sales
Email Marketing to drive Sales

All in one dashboard, at $39 a month

Google Apps

หัดใช้ Google Apps แค่เปลี่ยนวิธีคิด ชีวิตเปลี่ยน a post in Thai on Google Apps Key Functions

Google Doc

Google Documents

The Power of FREE!

There is a different between 1 cent and free (zero risk) in buyer decision making process

The Power of FREE!

also interesting:
Bikinis, Babes, and Buying "men with sex on their brains settled for a less lucrative bargain, suggesting they were more impulsive and valued immediate gratification more than the controls" and most affective at point of sale...
The Power of “New”

Neuromarketing Blog where Brain Science meets Marketing and Sales

Presentation Key

10 points, a the maximum for one sitting
20 minutes for the length
30 points font

10/20/30 Rule of PowerPoint from Guy Kawasaki

Networking Basic Concept

To start, work with people that you already know and know you. But to do this, you have to know what you can do for them.

Sources:
The Art of Schmoozing - a very good write up by Guy Kawasaki

- Establish a relationship before you need it
- Get out to trade shows, exhibition, and convention
- Ask question and listen
- Have passion
- Follow up!
- 10/20/30 Rule of Powerpoint for business card
- Give favors
- Ask for the return of favors (I like this! "However, great schmoozers ask for the return of favors. You may find this puzzling: Isn't it better to keep someone indebted to you? The answer is no, and this is because keeping someone indebted to you puts undue pressure on your relationship. Any decent person feels guilty and indebted. By asking for, and receiving, a return favor, you clear the decks, relieve the pressure, and set up for a whole new round of give and take. After a few rounds of give and take, you're best friends")

Linked In - Professional Network

A social network for "getting to someone in order to make a sale, form a partnership, or get a job... with online network of more than 8.5 million experienced professionals from around the world representing 130 industries"

Ten Ways to Use LinkedIn by Guy Kawasaki

LinkedIn

Current Interests

Drupal
Web Design
CSS (php?)
Blog
Social Media (New Media? or not just, but productivity tool too)
Gmail
Google apps
Web base
Project Management (collaboration, knowledge management)
Ruby on Rail

T shirt (marketing, sme, free agent? got to read that book)
Property
Picture (camera, browser)

Blogger Equipment

fun part of the work, shopping for shopping trip

- Light notebook (iBook, Mac Air?)
- Camera (D9 to big, raw important?)
- Video (HD and portable)

How to Pickup a VC

this one is useful and funny, How to Pickup a VC

a preperation list to not look like an idiot when you need to finance.

Blogging and Web Design Service

Mr. Problogger is a very good blog on blogging business.

New thing I learn today, "Network Blogging" from 10 Network Blogging Survival Tips Blogging is a great community where people help each other.

What it thought me, apart from making just Web Design, there is Blog services to it. (One time payment vs. Monthly fee) It is more than just setting up the blog with the right platform and configuration and information architect.

It is a daily to weekly posting, and not just you, but a network of you. One important thing though, the job that you choose to accept must be your passion, otherwise, you are stuck with lots of research and writing, which if it is not fun, hard work will be too much to bare.

My interest would be self improvement, small business, sales, marketing, web development, new media, design, property, and some food and hotel. So I will be able to do blog for the business under those categories, because will enjoy it. It is more of a learning than cash.

But it seems like the only way to go for organic SEO and to promote your business website in the internet world, as well as networking.

DIY Built Work Shop

I will take every class!

TechShop: Build Your Dreams Here

The Crucible: Industrial Arts Center

Source:
Guy Kawasaki
Cool Hunting

Business Card

Depend on your need, but I certainly hope this will do for me.

The Art of the Business Card

But to get this (copy his wonderful idea), there are a few other factors of consideration...

Who is the user and What do they need
What you do and What you are implying
etc.


Name Card
Name Cards

The Art of the Start: Guy Kawasaki

The Art of the Start



(for entrepreneurship)

1. Make Meaning, to change the world (the best reason to start) – Quality of life – Right a wrong – Prevent the end of something good

2. Make Mantra (not mission statement, slogan?) – Short, Unique, Memorable – Mantra is for employee, why do we exist – 3-4 words what we stand for
eg
Wendy’s – Healthy Fast Food
FedEx – Peace of mind
Nike – Authentic athletic performance
Target – Democratize design (great design at economical price)

Joke – Dilbert Mission Statement Generator

3. Get Going – Think different (not 10-15%, but 10 times better) – Polarize people (not for everybody, if a perfect product it is mediocre) – Find a few Soul Mates (to balance yourselves off)

4. Define a Business Model – Be specific (the Q: Who is my customer? and How can I get money from them? – Keep it simple! (Cost, Price, Gross Margin) – Ask Women (men just want to kill)

5. Weave a MAT (Milestones, Assumptions, Tasks)
(A pure beautiful ice or snow track, very difficult to Prioritize)
Milestones – agreement, finish design, shipping software
Assumptions – sales call per day, customer ROI, installation cost – write them down and test them
Tasks – rent an office – help accomplish milestones and test assumptions

6. Niche thyself
Marketing in one slide
Vertical Axis – Ability to provide unique product or service (so not to complete on price)
Horizontal Axis – value to customer

7. Follow 10/20/30 rule – 10 slides on Powerpoint (Title, Problem, Solution, Business Model, Underlying Magic, Marketing and Sales, Competition, Team, Projections, Status and Timeline) – shorter than 20 minutes – smallest font size is 30 points (only important point, you must know, do not read it)

8. Hire infected people – Ignore the irrelevant (work experience, education)
someone who love the product – Hire better than yourself (if you are A, hire A+) – Apply shopping center test (only hire people who you would jump at them!)

9. Lower barrier to adoption – Flatten the learning curve – Do not ask people to do something that you would not do yourself (wait – Embrace your Evangelists (someone who want to change the world with your product and bring good word forward, embrace them)

10. Seed the clouds (to make sale) – Let a hundred flowers blossom – Enable test drives – Find the true influencers (those who do the work)

11. Don’t let the bozos grind you down

Earth: The Sequel

An interesting book to read, Earth: The Sequel, by Fred Krupp, www.edf.org

Great idea on how to solve global warming, with a Race to alternative energies, with "Entrepreneurs Spirit", and a role of the government. (read more on Cut and Trade)

Watch the video introduction of the book.

Found this book through Tom Peters Blog.

Wow! Career Advice

Remarkable Product MEET Perfect Marketing

Dan Pink, Johny Bunko, The 21st Century Career Guide (Remarkable Product)


Johnny Bunko trailer from Daniel Pink on Vimeo.

He writes faster than I can read, still stuck with The Whole New Mind, and haven't buy Free Agent yet.

On top of my To Read book now. Specially after seeing this Trailer. Sneezers Tool! (Marketing matched)

The Adventure of Johny Bunko, Begin...

Publishing Business Model

Chief Editor is a career, best of choice.

Now, what is really that Business Model, how it work, and how to apply it into any business?

Inspires:
Eureka: We’re editors, Signal vs. Noise

The Story

"Story" is the core of Marketing. Write yourself one that will get people excited and convinced. Two Building blocks of a story are the anecdotes, sequence of events creating excitement, and leading to a moment of reflection, raising a question. What do you want those to be, for your product, and more importantly, for you. One that you will live by.

If you got a story, you are already half way there...

Which comes first (why stories matter), by Seth Godin, what it takes, to get the idea (value) spread.

And how to make a great story, by Signal vs. Noise and Ira Glass, you got to kill the bad irrelevant parts.

Failure

Do what you believe. Have no fear of failure. It is the best way to learn and to set the right assumption, for going forward.

Success don't just come, it is a result of many failures. Cannot wait to that perfect moment, don't know if that even exist.