Great Numbers, Not So Great Design

an interesting article written on hiring big agency vs. small firm for designers and its result, read it at subtraction.com

very nice website also... (want the rating system)

Competition: for Branding and Emarketing

Very nice competition services company ePrize.com, read more on the Solutions pages

Sources:
Alltop Badge Contest

Business Card

Depend on your need, but I certainly hope this will do for me.

The Art of the Business Card

But to get this (copy his wonderful idea), there are a few other factors of consideration...

Who is the user and What do they need
What you do and What you are implying
etc.


Name Card
Name Cards

Wow! Career Advice

Remarkable Product MEET Perfect Marketing

Dan Pink, Johny Bunko, The 21st Century Career Guide (Remarkable Product)


Johnny Bunko trailer from Daniel Pink on Vimeo.

He writes faster than I can read, still stuck with The Whole New Mind, and haven't buy Free Agent yet.

On top of my To Read book now. Specially after seeing this Trailer. Sneezers Tool! (Marketing matched)

The Adventure of Johny Bunko, Begin...

Marketing Built-In the Product

It is not Advertising. When? Not Post Design, and Not Post Production.

Marketing is built into the product from the start, involving from where the "Story" begin.

For lack of better term, Marketer is the Designer and also the Editor. They are the middle man that understand both side of the equation. Creator world and Consumer world.

Writing the Story

Cut out all the unnecessary words. Keep it simple and relevant.

If it is going to be the best ever and the best in the world, these wording is not needed. It just makes it looks weak, cheap, and meaningless. See how that work. It is weak and meaningless. That stronger.

Sort of, just and Donald Trump, by Seth Godin

The Story

"Story" is the core of Marketing. Write yourself one that will get people excited and convinced. Two Building blocks of a story are the anecdotes, sequence of events creating excitement, and leading to a moment of reflection, raising a question. What do you want those to be, for your product, and more importantly, for you. One that you will live by.

If you got a story, you are already half way there...

Which comes first (why stories matter), by Seth Godin, what it takes, to get the idea (value) spread.

And how to make a great story, by Signal vs. Noise and Ira Glass, you got to kill the bad irrelevant parts.