The Story

"Story" is the core of Marketing. Write yourself one that will get people excited and convinced. Two Building blocks of a story are the anecdotes, sequence of events creating excitement, and leading to a moment of reflection, raising a question. What do you want those to be, for your product, and more importantly, for you. One that you will live by.

If you got a story, you are already half way there...

Which comes first (why stories matter), by Seth Godin, what it takes, to get the idea (value) spread.

And how to make a great story, by Signal vs. Noise and Ira Glass, you got to kill the bad irrelevant parts.