The Back of the Napkin

The Back of the Napkin

Look, See, Imagine, and Show

1. Solve any problem with a picture
2. The 4 steps of visual thinking
3. The 5 focusing questions
4. The 6 ways we see (and show)

By Dan Roam, Digital Roam Blog

Persuasiveness

Read this: Persuasiveness and 6 Weapons of Influence

1. Reciprocation: we try to repay what another person has provided us
2. Commitment and consistency: we desire to be consistent with what we have already done
3. Social proof: we tend to rely on what other people are doing to determine our own actions
4. Liking: we tend to go along with and follow people we like
5. Authority: we feel a sense of duty to follow someone who has authority
6. Scarcity: opportunities seem more valuable to us when their availability is limited

To read: "Influence: The Psychology of Persuasion by Robert Cialdini"

Source: More on Persuasiveness, Guy Kawasaki

The Long Tail (Revised and Updated Edition)

The Long Tail (Revised and Updated Edition): Why the Future of Business is Selling Less of More, by Chris Anderson

Up and coming term of Business and Marketing, a must read!

The Long Tail definition at Wikipedia, "the niche strategy of businesses... that sell a large number of unique items in relatively small quantities"

Earth: The Sequel

An interesting book to read, Earth: The Sequel, by Fred Krupp, www.edf.org

Great idea on how to solve global warming, with a Race to alternative energies, with "Entrepreneurs Spirit", and a role of the government. (read more on Cut and Trade)

Watch the video introduction of the book.

Found this book through Tom Peters Blog.

Wow! Career Advice

Remarkable Product MEET Perfect Marketing

Dan Pink, Johny Bunko, The 21st Century Career Guide (Remarkable Product)


Johnny Bunko trailer from Daniel Pink on Vimeo.

He writes faster than I can read, still stuck with The Whole New Mind, and haven't buy Free Agent yet.

On top of my To Read book now. Specially after seeing this Trailer. Sneezers Tool! (Marketing matched)

The Adventure of Johny Bunko, Begin...

The World is Just Moving Too Fast

Must Read:

Wired Magazine, specially Issue 16.04 Tech Biz, all 9 articles

Must Watch:

Open Forum, specially Inside The Entrepreneurial Mind, The Business of Technology, Seth Godin, Sean Parker, Jimmy Wales, Susan Sobbott

Reading Tip from Jeffrey Gitomer

My mentor in Sales.

Hope that this does not count as a reproduction, just a great note from Jeffrey Gitomer Weekly Column on his reading tip. He has lead me to the right direction with Little Red Book of Selling. The book that started it all, in Sales and Business, 3 years ago.

"Here are some of my personal reading tips from things I do as I am reading, and after I put the book down:

• I highlight as I read, but I don’t just underline what the author said, I take my own notes as I read.

• I write in the margins and enter my margin notes in an action file. I put thoughts and ideas in writing as soon as they occur.

• I can identify with characters, and characteristics. Most notably Holden Caulfield, he was the first. Then came Sherlock Holmes, Howard Roark, and John Galt. There are many others including, but not limited to. Bugs Bunny, Alfred E Newman, The Cat in the Hat, and Don Juan.

• I discuss to clarify. I talk about what I learned from reading to clarify and affirm my own thinking.

• I take action on things I want to try, or things I’m trying to accomplish.

• I gain insight. Especially when I read about creativity and thinking.

• I am inspired by those in the arts whose paintings, woodcuts, and photographs I admire.

• I adjust philosophies and thoughts when more credible ones emerge. When I read, I’m open to learn, and open to new ideas.

How does reading impact you?

Many people go to the library to read. Libraries are a great place to read and determine if the book is valuable enough to own. Bookstores are where you can purchase books to build your own library. Books are not just for reading; they’re also for reference.

The action plan is simple: Read ten pages a day. At the end of a year you will have read 3,650 pages. My bet is that those pages will teach you more, inspire you more, and earn you more, than the TV re-runs you’re currently watching.

Yes, there are books I recommend to build your library. Go to www.gitomer.com, register if you’re a first-time visitor, and enter the word LIBRARY in the GitBit box."

Full article on 14 March 08, www.gitomer.com, plus his suggested reading and suggested site.