What Business can benefit from Blog

Blog is News so to benefit, you got to have news to share. News can be about your company, products, services, team, industry, whatever you wish your client would know so that they know you are the best to buy from.

Any innovative business got something they want to share, because it will show that you are at the frontier, that you are their solution. By sharing (resourceful information, maybe not company secret), you are constantly putting yourselves out there, just like any network session. By sharing, you gain friends, who will talk about you in the way that you want them to.

But for them to repeat the right information that would help you sell, you first must present them with the right information, one that is also interesting to them, one that they seek, one that they will be proud to say (repeat) to their friends.